Dennis Giovanni

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The fashion industry in Indonesia is a sector that has developed rapidly in recent years. Government support, technological developments, and the increase in people's purchasing power have encouraged growth and creativity in this industry.

Local designers are increasingly recognized locally and internationally, while e-commerce and online platforms are expanding the accessibility of fashion products for consumers. With large export potential and continued development of the local market, the fashion industry in Indonesia promises attractive growth opportunities.

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Apparel/Fashion Industry

Along with rapid growth, counterfeit products in the fashion industry in Indonesia are still a significant problem. Counterfeiting of well-known brands and fashion products seriously threatens this industry. Counterfeit products harm genuine brands, damage their reputation, and disappoint consumers who expect product quality and authenticity. In the local market, the fashion industry in Indonesia promises attractive growth opportunities.

The existence of counterfeit products can also disrupt the competitiveness of local businesses and hinder the growth of the fashion industry in Indonesia. Law enforcement efforts and consumer awareness about buying genuine fashion products are the keys to overcoming this problem.

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Problems in the Fashion Industry

Main Problem

With advanced authentication features, Shieldtag enables fashion brands to protect their products from counterfeiting. Holograms placed on products provide a mark of authenticity that is difficult to imitate.

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Authentification Feature

Additionally, the distribution tracking system provided by Shieldtag allows brands to monitor the movement of products from factory to consumer, identifying and addressing the circulation of counterfeit products.

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Distribution Tracking System

Shieldtag's hologram technology has an important role in overcoming the problem of counterfeit products in the fashion industry.

With a combination of authentication features and distribution tracking, Shieldtag helps create consumer trust, protects fashion brands, and ensures that consumers receive authentic, quality products.

Shieldtag's hologram technology plays a significant role in overcoming the problem of counterfeit products in the fashion industry.

Solution

Industri bisnis anda mengalami permasalahan yang sama?

Hubungi Kami

Industri fashion di Indonesia merupakan sektor yang berkembang pesat dalam beberapa tahun terakhir. Dukungan pemerintah, perkembangan teknologi, dan meningkatnya daya beli masyarakat telah mendorong pertumbuhan dan kreativitas dalam industri ini.

Desainer lokal semakin diakui baik di dalam maupun luar negeri, sementara e-commerce dan platform online memperluas aksesibilitas produk fashion bagi konsumen. Dengan potensi ekspor yang besar dan terus berkembangnya pasar lokal, industri fashion di Indonesia menjanjikan peluang pertumbuhan yang menarik.

Industri Apparel/ Fashion

Seiring dengan pertumbuhan yang pesat, produk-produk palsu di industri fashion di Indonesia masih menjadi masalah yang signifikan. Pemalsuan merek terkenal dan produk fashion menjadi ancaman serius bagi industri ini. Produk palsu tidak hanya merugikan merek asli dan merusak reputasinya, tetapi juga mengecewakan konsumen yang mengharapkan kualitas dan keaslian produk.bangnya pasar lokal, industri fashion di Indonesia menjanjikan peluang pertumbuhan yang menarik.

Keberadaan produk palsu juga dapat mengganggu daya saing bisnis lokal dan menghambat pertumbuhan industri fashion di Indonesia. Upaya penegakan hukum dan kesadaran konsumen tentang pentingnya membeli produk fashion yang asli menjadi kunci dalam mengatasi masalah ini.

Masalah di Industri Fashion

Poin Masalah

Dengan fitur autentikasi yang canggih, Shieldtag memungkinkan merek fashion untuk melindungi produk mereka dari pemalsuan. Hologram yang ditempatkan pada produk memberikan tanda keaslian yang sulit untuk ditiru.

Fitur Autentikasi

Selain itu, sistem pelacakan distribusi yang disediakan oleh Shieldtag memungkinkan merek untuk memantau pergerakan produk dari pabrik hingga tangan konsumen, mengidentifikasi dan mengatasi peredaran produk palsu. 

Hologram berteknologi Shieldtag memiliki peran penting dalam mengatasi permasalahan produk palsu di industri fashion. 

Dengan kombinasi fitur autentikasi dan pelacakan distribusi, Shieldtag membantu menciptakan kepercayaan konsumen, melindungi merek fashion, dan memastikan bahwa konsumen memperoleh produk asli yang berkualitas.