Indonesia’s precious metals industry, especially gold and jewelry, plays a vital role as an investment instrument, a long-term savings option, and a symbol of social status. As public interest in gold bars, coins, and jewelry continues to rise, a new challenge has emerged: the circulation of counterfeit precious metals, which are increasingly difficult to distinguish with the naked eye.
Counterfeiting in the precious metals sector is a serious threat that harms not only individual consumers but also the credibility of brands and the stability of the entire market.
1. Fake Metals Counterfeit gold is often mixed with other metals and coated to look like pure gold. Visually, it may appear authentic, but its investment value is a major loss for consumers.
2. Forged Packaging & Certificates Counterfeiters often replicate packaging and certificates so convincingly that many fake products closely resemble originals from reputable brands.
3. Market Trust at Risk The spread of counterfeit gold undermines public trust in gold as an investment, damages official brands and jewelry stores, and disrupts overall market stability.
That’s why consumers must buy precious metals only from trusted, authorized sellers, and look for added protection such as digital authentication labels. At the same time, brands and industry players need to embrace technology to protect their credibility and product value.
Shieldtag provides a trusted solution to help the precious metals industry fight counterfeiting. Through integrated authentication technology and a loyalty control program, we help brands protect product value, safeguard trust, and build long-term credibility in the gold market.
Shieldtag enables brands to add scannable digital labels to packaging or certificates, allowing consumers to instantly verify the authenticity of gold products. This technology helps prevent fraud, ensures product integrity, and gives buyers peace of mind.
Shieldtag also offers a loyalty program for buyers of authentic gold. Benefits may include buyback guarantees, exclusive promotions, and investment education—helping brands foster long-term trust and stronger relationships with their customers.
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