Cosmetics and Home Care Industry
The cosmetics industry in Indonesia has undergone substantial growth recently, driven by increased demand for skincare, hair care, makeup, and personal care products. Factors contributing to this surge include rising incomes, evolving consumer preferences, and the impact of social media.
Main Problem
Problems in the Cosmetics and Home Care Industry
The household care industry in Indonesia spans a diverse array of products, such as cleaning agents, laundry detergents, dishwashing liquids, and air fresheners. With the population on the rise and urbanization progressing, the demand for household care products is consistently growing. Counterfeiting of cosmetic products poses numerous substantial risks and hazards, impacting both the health and safety of consumers. Here are some reasons highlighting the dangers associated with the counterfeiting of cosmetic products:
Dangerous Components
Counterfeit beauty products frequently include harmful substances that can jeopardize the safety of your skin.
Contamination
The manufacturing process of fake beauty products often fails to adhere to the stringent hygiene and safety standards upheld by authentic cosmetic items.
Low Quality And Performance
Counterfeit beauty products often exhibit subpar quality and fail to deliver the intended performance.
Lack of Regulation
Authentic cosmetic products typically undergo rigorous testing and obtain necessary certifications before being introduced to the market.
Social and Economic Impact
The counterfeiting of cosmetic products also negatively affects the genuine cosmetics industry.
Solution
Shieldtag Security Technology
In line with our product security service, which focuses on protecting all products, Shieldtag enables you to monitor the distribution of your products comprehensively. It also facilitates direct communication with your consumers, both online and offline.
Boost trust in purchasing genuine products
Enhancing consumer awareness of product contents
Protect products from counterfeiting
Increase consumer loyalty with the Shieldtag Loyalty Control Program (SLCP)
Able to interact with consumers directly
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